{"product_id":"integrated-marketing-communications","title":"Integrated Marketing Communications","description":"\u003cp\u003e\u003ci\u003eIntegrated Marketing Communications: A Global Brand-Driven Approach\u003c\/i\u003e, \u003ci\u003e2nd edition\u003c\/i\u003e presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen \u0026amp; Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today.\u003c\/p\u003eIt offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. \u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57312279069054,"sku":"NW9783030764159","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9783030764159.jpg?v=1778587305","url":"https:\/\/mediaplace.com\/en-usa\/products\/integrated-marketing-communications","provider":"MediaPlace","version":"1.0","type":"link"}