{"product_id":"logos-that-last","title":"Logos That Last","description":"\u003cp\u003e\u003cb\u003eLearn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in \u003ci\u003eLogos That Last\u003c\/i\u003e.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*\u003cbr\u003e\u003cbr\u003eAward-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this \u003cb\u003elandmark guide for designers and brand strategists of any level\u003c\/b\u003e.\u003cbr\u003e \u003cbr\u003eThrough the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in \u003ci\u003eLogos that Last\u003c\/i\u003e for the very first time. Learn how to \u003cb\u003ebuild great relationships with clients\u003c\/b\u003e, while \u003cb\u003ecultivating consistency and productivity\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eLogos that Last\u003c\/i\u003e also includes:\u003cbr\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDetailed case studies that follow designs from concept to completion\u003c\/li\u003e\n\u003cli\u003eTips for turning a good idea into a great logo\u003c\/li\u003e\n\u003cli\u003eStrategies for extending a great logo into a dynamic brand system\u003c\/li\u003e\n\u003cli\u003eAdvice for turning your passion into your profession\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eWith \u003ci\u003eLogos that Last\u003c\/i\u003e, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57402051953022,"sku":"NW9780760383179","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780760383179.jpg?v=1778633601","url":"https:\/\/mediaplace.com\/en-usa\/products\/logos-that-last","provider":"MediaPlace","version":"1.0","type":"link"}