{"product_id":"marketing-8","title":"Marketing","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eMarketing: Real People, Real Decisions \u003c\/i\u003e\u003c\/b\u003eis the only text to introduce marketing from the perspective of \u003cb\u003ereal people\u003c\/b\u003e who make \u003cb\u003ereal marketing decisions\u003c\/b\u003e at leading companies everyday.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eTimely, relevant, and dynamic, this reader-friendly text shows students \u003cb\u003ehow\u003c\/b\u003e \u003cb\u003emarketing concepts are implemented,\u003c\/b\u003e and what they really mean in the marketplace. With this book, the authors show \u003cb\u003ehow marketing can come alive\u003c\/b\u003e when practiced by real people who make real choices.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThe 3\u003csup\u003erd\u003c\/sup\u003e European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis edition features a large number of new cases from prominent marketing academics and professionals from around Europe. \u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318257066366,"sku":"NW9781292227191","price":94.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292227191.jpg?v=1778723786","url":"https:\/\/mediaplace.com\/en-usa\/products\/marketing-8","provider":"MediaPlace","version":"1.0","type":"link"}