{"product_id":"mastering-services-pricing","title":"Mastering Services Pricing","description":"\u003cp\u003eThe definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer\/client at a price they are happy to pay.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eAs traditional manufacturing companies move to service provision, how should they price their services? \u003c\/p\u003e \u003cp\u003eWhat pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong?\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eMastering Services Pricing \u003c\/i\u003eshows you how to create pricing that allows you to deliver maximum profit \u003ci\u003eand\u003c\/i\u003e high client satisfaction. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e· Learn that the ‘cost plus’ model won’t work for service provision\u003c\/p\u003e \u003cp\u003e· Understand how your competitors will use pricing to gain market share, create growth and tie in existing customers\u003c\/p\u003e \u003cp\u003e· Recognise that \u003ci\u003eProduct pricing is coercive, services pricing is collaborative\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e· Understand that services pricing includes lots of ‘frees’ \u003c\/p\u003e \u003cp\u003e· Understand market positioning and how this affects your price and how you can communicate this to clients\u003c\/p\u003e \u003cp\u003e· Discover how to maximise profit and client satisfaction\u003c\/p\u003e \u003cp\u003e· Be confident in your pricing strategy by having a sound basis for your decision making \u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318280266110,"sku":"NW9781292063362","price":94.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292063362.jpg?v=1778723960","url":"https:\/\/mediaplace.com\/en-usa\/products\/mastering-services-pricing","provider":"MediaPlace","version":"1.0","type":"link"}