{"product_id":"mcquails-media-mass-communication-theo","title":"Mcquails Media \u0026 Mass Communication Theo","description":"\u003cp\u003e\"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“ \u003cstrong\u003e\u003cem\u003e- Professor Sonia Livingstone, London School of Economics and Political Science\u003cbr\u003e  \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e     \u003cp\u003e\"This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today.\" \u003cstrong\u003e\u003cem\u003e- Professor Barbie Zelizer, Annenberg School for Communication\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eNow in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.\u003cbr\u003e  \u003cbr\u003e  New to this edition:\u003c\/p\u003e  \u003cul\u003e      \u003cli\u003eExplores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.\u003c\/li\u003e      \u003cli\u003eDiscusses the ethics of media and mass communication in all chapters. \u003c\/li\u003e      \u003cli\u003eIntroduces a diverse and global range of voices, histories and examples from across the field.\u003c\/li\u003e      \u003cli\u003eTies theory to the way media industries work and what it′s like to make all kinds of media, including journalism, advertising, film, television, and digital games.\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eThis book is the benchmark for studying media and mass communication in the 21st century.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57316929175934,"sku":"NW9781473902510","price":66.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781473902510.jpg?v=1778720231","url":"https:\/\/mediaplace.com\/en-usa\/products\/mcquails-media-mass-communication-theo","provider":"MediaPlace","version":"1.0","type":"link"}