{"product_id":"nose-dive","title":"Nose Dive","description":"\u003cp\u003e\u003cb\u003eA \u003ci\u003eTIMES \u003c\/i\u003eBOOK OF THE YEAR 2020\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBEST BOOKS OF 2020: SCIENCE - \u003ci\u003eFINANCIAL TIMES\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSHORTLSTED FOR THE ANDRE SIMON AWARD \u003c\/b\u003e\u003cbr\u003e\u003cu\u003e\u003cb\u003e\u003cbr\u003eThe long awaited new book from Harold McGee, winner of the André Simon Food Book of the Year \u0026amp; the James Beard Award.\u003c\/b\u003e\u003c\/u\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eWhat is smell? \u003c\/b\u003e\u003cb\u003eHow does it work? \u003c\/b\u003e\u003cb\u003eAnd why is it so important?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHAROLD McGEE\u003c\/b\u003e, leading expert on the science of food and cooking, has spent a decade exploring our most overlooked sense.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eNose Dive \u003c\/i\u003eis the amazing result: it takes us on an adventure across four billion years and the whole globe, from the \u003cb\u003esulphurous \u003c\/b\u003eearly Earth to the \u003cb\u003efruit-filled \u003c\/b\u003eTian Shan mountain range north of the Himalayas, and back to the keyboard of your laptop, where trace notes of \u003cb\u003ephenol\u003c\/b\u003e and \u003cb\u003eformaldehyde \u003c\/b\u003eare escaping between the keys.\u003cbr\u003e\u003cbr\u003eA work of astounding scholarship and originality, \u003ci\u003eNose Dive\u003c\/i\u003e distils the science behind smells and translates it into an accessible and entertaining sensory and olfactory guide. We''ll sniff the ordinary (\u003cb\u003ewet pavement\u003c\/b\u003e and \u003cb\u003ecut grass\u003c\/b\u003e) and extraordinary (\u003cb\u003eambergris \u003c\/b\u003eand \u003cb\u003etruffles\u003c\/b\u003e), the delightful (\u003cb\u003eroses \u003c\/b\u003eand \u003cb\u003evanilla\u003c\/b\u003e) and the challenging (\u003cb\u003eswamplands \u003c\/b\u003eand \u003cb\u003edurians\u003c\/b\u003e). We''ll smell each other. We''ll smell ourselves. Here is a story of the world, of all of the smells under our noses.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eDIVE IN!\u003c\/b\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57306506527102,"sku":"NW9780340963227","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780340963227.jpg?v=1778242127","url":"https:\/\/mediaplace.com\/en-usa\/products\/nose-dive","provider":"MediaPlace","version":"1.0","type":"link"}