{"product_id":"power-play","title":"Power Play","description":"\u003cp\u003e\u003cfont size=\"+1\"\u003e\u003cb\u003e\u003cbr\u003e*A \u003ci\u003eWall Street Journal \u003c\/i\u003eBusiness Bestseller*\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e''A deeply reported and business-savvy chronicle of Tesla''s wild ride'' --Walter Isaacson\u003cbr\u003e''A masterclass in narrative journalism'' --Bradley Hope\u003cbr\u003e''Exemplary'' --\u003ci\u003eThe Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e''An exceptional work'' --\u003ci\u003eWashington Post\u003c\/i\u003e \u003cbr\u003e\u003c\/b\u003e\u003c\/font\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eInside the outrageous, come-from-behind story of Elon Musk and Tesla''s bid to build the world''s greatest car and the race to drive the future.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eElon Musk is among the most controversial titans of Silicon Valley. To some he''s a genius and a visionary and to others he''s a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.\u003cbr\u003e\u003cbr\u003eWhen Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.\u003cbr\u003e\u003cbr\u003eTesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla''s worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWall Street Journal \u003c\/i\u003etech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, \u003ci\u003ePower Play\u003c\/i\u003e is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57312837337470,"sku":"NW9780753554395","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780753554395.jpg?v=1778528933","url":"https:\/\/mediaplace.com\/en-usa\/products\/power-play","provider":"MediaPlace","version":"1.0","type":"link"}