{"product_id":"product-managers-survival-guide-2e","title":"Product Managers Survival Guide 2e","description":"\u003cb\u003eAdvance in your product management career and create innovative products that customers love! \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eRegardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how to anticipate what competitors might do. You need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of \u003ci\u003eThe Product Manager’s Survival Guide\u003c\/i\u003e brings you fully up to date on what you need to succeed as a product manager. \u003cbr\u003e\u003cbr\u003eFor your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person.  Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. As you continue your career journey, you’ll be able to become a member of the exclusive product management professional community (for readers of this book) at www.sequentlearning.com\/community.\u003cbr\u003e\u003ci\u003eThe Product Manager’s Survival Guide, Second Edition\u003c\/i\u003e features brand new material, including: \u003cbr\u003e\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003eA product management acumen assessment (https:\/\/survey.sequentlearning.com\/s3\/PMAcumen)\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003eAction planning ideas at the end of each chapter \u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003eTechniques to earn empowerment\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003eTools to develop product strategies and roadmaps\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003eMethods to deploy and release products\u003cbr\u003e•\u003cspan\u003e \u003c\/span\u003eMetrics to assess product performance \u003cbr\u003e\u003cbr\u003eSimple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57316934254974,"sku":"NW9781260135237","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781260135237.jpg?v=1778693964","url":"https:\/\/mediaplace.com\/en-usa\/products\/product-managers-survival-guide-2e","provider":"MediaPlace","version":"1.0","type":"link"}