{"product_id":"start-with-the-customer","title":"Start With The Customer","description":"\u003cp\u003eThis is a book for anyone in the service of customers. In a changing world, where everyone claims to be customer-centric, what does it really take to grow a business with customers back where they belong?\u003c\/p\u003e \u003cp\u003eWritten by one of the foremost authorities on customer behaviour, \u003cem\u003e\u003cstrong\u003eStart with the Customer\u003c\/strong\u003e\u003c\/em\u003e will reframe your understanding of the modern customer, guide you through the forces shaping their behaviour, reveal the golden rules and cardinal sins of service and help you build a world class service culture, fit for whatever you''re selling and wherever you''re selling it.\u003c\/p\u003e \u003cp\u003e''Most business books don''t do it for me. This book, however, is different, and here''s why: Peter Cross knows his stuff'' \u003cstrong\u003eMary Portas OBE\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e''A deeply practical book packed with tips. It can''t guarantee success but it does illuminate a mysterious art'' \u003cstrong\u003eSir Andy Street\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e''Peter Cross knows customers like no one else and his book is a masterclass in getting inside their heads and refocusing your business on what you find'' \u003cstrong\u003eLynne Franks OBE\u003c\/strong\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57305251479934,"sku":"NW9781292471457","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292471457.jpg?v=1778562235","url":"https:\/\/mediaplace.com\/en-usa\/products\/start-with-the-customer","provider":"MediaPlace","version":"1.0","type":"link"}