{"product_id":"you-have-not-heard-your-favourite-song","title":"You Have Not\/heard Your Favourite Song","description":"\u003cb\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e''\u003cb\u003eIf you want to know anything about how music surfaces today, how to find it, or how to create it, you will find what you need right here.''\u003c\/b\u003e – Joseph Menn,\u003ci\u003e Washington Post\u003c\/i\u003e writer\u003cbr\u003e \u003cbr\u003e\u003cb\u003e''One of the best music books of the year\u003c\/b\u003e'' – Neil McCormick, \u003ci\u003eDaily Telegraph\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003eFor the first time in history, almost every song ever recorded is available instantly. Everywhere.\u003cbr\u003e \u003cbr\u003eThis book charts what music’s dazzling digital revolution really means for fans and artists. As a former data guru at the world’s biggest streaming service, Spotify, Glenn McDonald reveals:\u003cbr\u003e \u003cul\u003e \u003cli\u003eWhat the tech giants know about you\u003c\/li\u003e \u003cli\u003eHow they serve up your next song\u003c\/li\u003e \u003cli\u003eWhether fans can cheat the algorithm\u003c\/li\u003e \u003cli\u003eWhether jazz is dead and ASMR is the new punk\u003c\/li\u003e \u003cli\u003eYour chances of becoming a rock star\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e Having analysed the streams of 500 million people, McDonald explores what the data tells us about music and about ourselves, from the secrets of russelåter in Norway to Christmas in the Philippines.\u003cbr\u003e \u003cbr\u003e Statistically, you have not yet heard your lifetime’s favourite song. This book will take you on a voyage of discovery through music’s fast-flowing new waters.\u003cbr\u003e \u003cbr\u003e10 bonus playlists of wonder included!\u003cbr\u003e \u003cbr\u003e\u003cb\u003e\u003cu\u003eAbout the Author\u003c\/u\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eGlenn McDonald is expertly placed to provide a comprehensive picture of the global music industry in the 2020s.\u003cbr\u003e \u003cbr\u003eGrowing up in 198Os and 1990s America, he was an obsessive collector of physical music – CDs and vinyl albums. But he soon realised the revolutionary power of digital media to make songs more widely accessible.\u003cbr\u003e \u003cbr\u003eHe started working at the US music intelligence startup The Echo Nest, which was acquired by Spotify – and he became Spotify''s ''Data Alchemist.'' His website Every Noise at Once (everynoise.com) is an unprecedented computational map of the world’s music genres.\u003cbr\u003e \u003cbr\u003e\u003cb\u003e\u003cu\u003eReviews\u003c\/u\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\u003cb\u003e''If you want to know anything about how music surfaces today, how to find it, or how to create it, you will find what you need right here.\u003c\/b\u003e And you will be highly entertained and amused in the process.'' – Joseph Menn, \u003ci\u003eWashington Post\u003c\/i\u003e staff writer and author of \u003ci\u003eAll the Rave: The Rise and Fall of Shawn Fanning''s Napster.\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e\u003cb\u003e''We used to sell CDs by the weight of pallets, thanks to streaming we know how our content is consumed. In this immersive book, Glenn has demonstrated what we can do with this knowledge\u003c\/b\u003e, so other industries can learn'' – Will Page, author of \u003ci\u003ePivot\u003c\/i\u003e and former Chief Economist of Spotify\u003cbr\u003e \u003cbr\u003e\u003cb\u003e''I''d say that reading this book is the next best thing to having an in-depth, impassioned, hours-long fika with Glenn McDonald about music and culture and all of the most burning topics of our time... but, I''d be lying. It''s even better.\u003c\/b\u003e This book is a true behind-the-scenes examination of our culture and our industry from the perspective of someone who was in the thick of it from the beginning. It''s a history of the streaming era, written by someone who made history in the streaming era.'' \u003ci\u003eMeg Tarquinio, PhD, Spotify\/Twitch\/Nettwerk Music Group\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e\u003cb\u003e''Throughout McDonald''s book, personal anecdotes and his own love of music spill out in witty, conversational prose.\u003c\/b\u003e Even chapters that delve into streaming''s complex finances – unsurprisingly, your £15 monthly fee does not go directly to your favourite artist, but is split between that month''s \"most streamed,\" meaning that megastars such as Swift and Ed Sheeran stay at the top of the pyramid – are told in layman''s terms.''\u003ci\u003e Poppie Platt, The Daily Telegraph\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e \u003ci\u003eIdeal for anyone who wants to know how Spotify, Amazon Music, Deezer, YouTube Music and other music platforms work, whether as a fan, musician or music business professional.\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e\u003ci\u003e\u003cb\u003eBuy the book and start reading!\u003c\/b\u003e\u003c\/i\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57591214145918,"sku":"NW9781914487156","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781914487156.jpg?v=1782021790","url":"https:\/\/mediaplace.com\/en-usa\/products\/you-have-not-heard-your-favourite-song","provider":"MediaPlace","version":"1.0","type":"link"}