{"product_id":"zero-to-one","title":"Zero To One","description":"\u003cp\u003eWHAT VALUABLE COMPANY IS NOBODY BUILDING?\u003cbr\u003e\u003cbr\u003eThe next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to \u003ci\u003en\u003c\/i\u003e, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.\u003cbr\u003e\u003cbr\u003e‘Peter Thiel has built multiple breakthrough companies, and \u003ci\u003eZero to One \u003c\/i\u003eshows how.’\u003cbr\u003eELON MUSK, CEO of SpaceX and Tesla\u003cbr\u003e\u003cbr\u003e‘This book delivers completely new and refreshing ideas on how to create value in the world.’\u003cbr\u003eMARK ZUCKERBERG, CEO of Facebook\u003cbr\u003e\u003cbr\u003e‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’\u003cbr\u003eNASSIM NICHOLAS TALEB, author of \u003ci\u003eThe Black Swan\u003c\/i\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57314533245310,"sku":"NW9780753555200","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780753555200.jpg?v=1778241816","url":"https:\/\/mediaplace.com\/en-usa\/products\/zero-to-one","provider":"MediaPlace","version":"1.0","type":"link"}