{"product_id":"agile-strategy","title":"Agile Strategy","description":"\u003cp\u003e\u003cstrong\u003eAgile Strategy\u003c\/strong\u003e is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility. \u003cbr\u003e\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eLEADERSHIP AND MANAGEMENT\u003c\/li\u003e  \u003cli\u003eSTRATEGY\u003c\/li\u003e  \u003cli\u003eBUSINESS TRANSFORMATION\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eWhy do we need a new book on strategy?\u003cbr\u003e\u003c\/strong\u003e\u003c\/strong\u003eThe pace of change is increasing, and strategic management is not keeping up. More than one in four (28%) strategic initiatives fail to meet their original goals and business intent[1], with insufficient agility identified as one of the top three barriers to successful strategy implementation[2].\u003cbr\u003eThe square peg of traditional strategy — vision, mission and blue-sky exercises; the separation of strategy from “implementation” — no longer fits the round hole of increasingly dynamic markets. It is time for a new approach.\u003cbr\u003e\u003cstrong\u003eHow is Agile Strategy different?\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eAgile Strategy\u003c\/strong\u003e distinguishes itself from other strategy and agile books currently available in that it is:\u003cbr\u003e\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eDesigned for large organisations: Much of the writing on agile techniques addresses start-ups or small and medium-sized enterprises (SMEs), which operate under very different constraints and freedoms. \u003cstrong\u003eAgile Strategy\u003c\/strong\u003e is written for large organisations who want to be more agile.\u003cbr\u003e\n\u003c\/li\u003e  \u003cli\u003eCommercially-led: The approach is not a lightly airbrushed business rewrite of agile software development practices, but rather a fundamental rethinking of commercial and operational business practices.\u003cbr\u003e\n\u003c\/li\u003e  \u003cli\u003ePractical: It is anchored in innovative and robust concepts but designed as a practical “how-to” guide: a book for practitioners, written by a practitioner.\u003cbr\u003e\n\u003c\/li\u003e  \u003cli\u003eResults-focused: Whilst addressing a broad range of organisational topics, the book is grounded in the definition and delivery of measurable business benefits.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eWhy should I read it?\u003c\/strong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eAgile Strategy\u003c\/strong\u003e offers four key benefits to its readers: \u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003col\u003e  \u003cli\u003eA clear framework (\"RADAR\")\u003c\/li\u003e  \u003cli\u003eA single, easy-to-grasp guiding principle: The Horizon\u003c\/li\u003e  \u003cli\u003eMeasurable benefits\u003c\/li\u003e  \u003cli\u003eA practical approach\u003c\/li\u003e \u003c\/ol\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eI hope you not only enjoy reading about this innovative new approach, but also go on to realise the full potential of your organisation by implementing it. Good luck!\u003cbr\u003eRalph Fernando\u003cbr\u003e[1] Project Management Institute (2017) Pulse of the Profession\u003cbr\u003e[2] The Economist Intelligence Unit (2017) Closing the Gap: Designing and Delivering a Strategy that Works\"\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318259786110,"sku":"NW9781292262987","price":19.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292262987.jpg?v=1778723745","url":"https:\/\/mediaplace.com\/products\/agile-strategy","provider":"MediaPlace","version":"1.0","type":"link"}