{"product_id":"apex-hides-the-hurt","title":"Apex Hides The Hurt","description":"\u003cp\u003e\u003cb\u003eThis \u003ci\u003eNew York Times\u003c\/i\u003e Notable Book from the #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe Underground Railroad\u003c\/i\u003e is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town''s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. \u003cbr\u003e\u003cbr\u003eAnd, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero''s efforts may result in not just a new name for the town but a new and subtler truth about it as well.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318792724862,"sku":"NW9780708898758","price":10.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780708898758.jpg?v=1778692991","url":"https:\/\/mediaplace.com\/products\/apex-hides-the-hurt","provider":"MediaPlace","version":"1.0","type":"link"}