{"product_id":"applied-marketing-analytics-using-python","title":"Applied Marketing Analytics Using Python","description":"It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.\u003cbr\u003e\u003cbr\u003eTaking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. \u003cbr\u003e\u003cbr\u003eSupporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDr Gokhan Yildirim\u003c\/strong\u003e is an Associate Professor of Marketing at Imperial College Business School, London.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDr Raoul V. Kübler \u003c\/strong\u003eis an Associate Professor of Marketing at ESSEC Business School, Paris.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57194828464510,"sku":"NW9781529684162","price":43.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781529684162.jpg?v=1778537717","url":"https:\/\/mediaplace.com\/products\/applied-marketing-analytics-using-python","provider":"MediaPlace","version":"1.0","type":"link"}