{"product_id":"attractive-thinking","title":"Attractive Thinking","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eForget everything you’ve been told aboutmaximizing Lifetime Customer Value.\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eTo take your business  to the next level, you need a brand strategythat’s focused on attracting new customers, not exploiting existing ones.\u003c\/p\u003e\n\u003cp\u003e In this transparent digital age, smartbusiness leaders know that profitable growth comes from helping customers,not exploiting them. \u003ci\u003eAttractive Thinking\u003c\/i\u003esets out a ground-breaking methodology, developed during 30 years’ experiencetransforming brands for Pepsi, Mars, Miracle Gro and many high-end servicebusinesses, to achieve exactly that.\u003c\/p\u003e\n\u003cp\u003e Discover the five key questions you mustanswer to create a better brand strategy and the tools to deliver it: clarityon what matters to customers; products and services that customers love;marketing that attracts them; and a team that is committed to delivering it.\u003c\/p\u003e\n\u003cp\u003e \u003ci\u003eAttractiveThinking\u003c\/i\u003e isa practical handbook for CEOs, managing directors and marketers who want tomake the big-brand techniques work for them.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57316334731646,"sku":"NW9781788601030","price":14.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781788601030.jpg?v=1778674325","url":"https:\/\/mediaplace.com\/products\/attractive-thinking","provider":"MediaPlace","version":"1.0","type":"link"}