{"product_id":"automatic-customer","title":"Automatic Customer","description":"\u003cp\u003e\u003cb\u003eIn \u003ci\u003eThe Automatic Customer\u003c\/i\u003e, John Warrillow provides the essential blueprint for turning your customers into subscribers\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you''re in - is finding and keeping automatic customers.\u003cbr\u003e\u003cbr\u003eThese days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.\u003cbr\u003e\u003cbr\u003eSubscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, \u003ci\u003eThe Automatic Customer\u003c\/i\u003e will be your secret weapon.\u003cbr\u003e\u003cbr\u003e''Read, apply and watch your bank deposits grow every month''  Chris Guillebeau, bestselling author of \u003ci\u003eThe $100 Startup\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e''If you have a business, or are thinking about starting one, this book will be the best investment you''ve ever made''  Bo Burlingham, editor-at-large of \u003ci\u003eInc.\u003c\/i\u003e and author of \u003ci\u003eSmall Giants\u003c\/i\u003e and \u003ci\u003eFinish Big\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eJohn Warrillow\u003c\/b\u003e, the author of\u003ci\u003e Built to Sell\u003c\/i\u003e, is the founder of The Value Builder System™ where advisors help company owners increase the value of their business. Previously, he founded Warrillow \u0026amp; Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319331398014,"sku":"NW9780241247006","price":10.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780241247006.jpg?v=1778246742","url":"https:\/\/mediaplace.com\/products\/automatic-customer","provider":"MediaPlace","version":"1.0","type":"link"}