{"product_id":"behavioral-economics-for-dummies","title":"Behavioral Economics For Dummies","description":"\u003cb\u003eA guide to the study of how and why you \u003ci\u003ereally\u003c\/i\u003e make financial decisions\u003c\/b\u003e  \u003cp\u003eWhile classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.\u003c\/p\u003e \u003cp\u003eBased on psychology and rooted in real-world examples, \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA friendly introduction to the study of how and why people really make financial decisions\u003c\/li\u003e \u003cli\u003eThe author is a professor of behavioral and institutional economics at Victoria University\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn essential component to improving your financial decision-making (and even to understanding current events), \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e is important for just about anyone who has a bank account and is interested in why—and when—they spend money.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318391120254,"sku":"NW9781118085035","price":13.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781118085035.jpg?v=1778724524","url":"https:\/\/mediaplace.com\/products\/behavioral-economics-for-dummies","provider":"MediaPlace","version":"1.0","type":"link"}