{"product_id":"behavioral-science-in-the-wild","title":"Behavioral Science In The Wild","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBehavioral Science in the Wild\u003c\/em\u003e helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBehavioral Science in the Wild\u003c\/i\u003e helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems.\u003c\/p\u003e \u003cp\u003eAs the second book in the Behaviourally Informed Organizations series, \u003ci\u003eBehavioral Science in the Wild\u003c\/i\u003e takes a step back to address the \"why\" and \"how\" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly\u003ci\u003e \u003c\/i\u003eproducts, processes, and experiences for their\u003ci\u003e \u003c\/i\u003eend-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key\u003ci\u003e \u003c\/i\u003etheoretical findings can be successfully translated, scaled, and applied in the\u003ci\u003e \u003c\/i\u003efield.\u003c\/p\u003e \u003cp\u003eNina Mažar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science. \u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57312093634942,"sku":"NW9781487527518","price":23.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781487527518.jpg?v=1778586460","url":"https:\/\/mediaplace.com\/products\/behavioral-science-in-the-wild","provider":"MediaPlace","version":"1.0","type":"link"}