{"product_id":"behavioural-investing","title":"Behavioural Investing","description":"Behavioural investing seeks to bridge the gap between psychology and investing. All too many investors are unaware of the mental pitfalls that await them. Even once we are aware of our biases, we must recognise that knowledge does not equal behaviour. The solution lies is designing and adopting an investment process that is at least partially robust to behavioural decision-making errors.  \u003cp\u003e\u003ci\u003eBehavioural Investing: A Practitioner’s Guide to Applying Behavioural Finance\u003c\/i\u003e explores the biases we face, the way in which they show up in the investment process, and urges readers to adopt an empirically based sceptical approach to investing. This book is unique in combining insights from the field of applied psychology with a through understanding of the investment problem. The content is practitioner focused throughout and will be essential reading for any investment professional looking to improve their investing behaviour to maximise returns. Key features include: \u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003eThe only book to cover the applications of behavioural finance\u003c\/li\u003e \u003cli\u003eAn executive summary for every chapter with key points highlighted at the chapter start\u003c\/li\u003e \u003cli\u003eInformation on the key behavioural biases of professional investors, including \u003ci\u003eThe seven sins of fund management, Investment myth busting,\u003c\/i\u003e and \u003ci\u003eThe Tao of investing\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003ePractical examples showing how using a psychologically inspired model can improve on standard, common practice valuation tools\u003c\/li\u003e \u003cli\u003eWritten by an internationally renowned expert in the field of behavioural finance\u003c\/li\u003e \u003c\/ul\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319080198526,"sku":"NW9780470516706","price":62.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780470516706.jpg?v=1778676213","url":"https:\/\/mediaplace.com\/products\/behavioural-investing","provider":"MediaPlace","version":"1.0","type":"link"}