{"product_id":"being-ethnographic","title":"Being Ethnographic","description":"\u003cp\u003e\u003cstrong\u003eBeing Ethnographic \u003c\/strong\u003eis a fundamental introductory guidebook to process and utilization of doing fieldwork within real-world settings. It explores our understanding of identities, the future of ethnography and the advancing role of technology in a global, networked society. \u003cbr\u003e  \u003cbr\u003e  The third edition of \u003cstrong\u003eBeing Ethnographic \u003c\/strong\u003ehighlights \u003cstrong\u003e \u003c\/strong\u003ethe challenges introduced by the ethnographers′ own interests, biases and ideologies and demonstrates the importance of methodological reflexivity.\u003cbr\u003e  \u003cbr\u003e  This fully updated third edition includes: \u003c\/p\u003e  \u003cul\u003e      \u003cli\u003eDiscussions on technology and multimodality as hands-on tools for the field\u003c\/li\u003e      \u003cli\u003eHelpful insights into making thoughtful choices around a research design \u003c\/li\u003e      \u003cli\u003eAid in engaging ethically and effectively within the field \u003c\/li\u003e      \u003cli\u003eLasting tips for finalising and conducting research\u003c\/li\u003e  \u003c\/ul\u003e  Raymond Madden provides invaluable guidance for applying fundamental ethnographic principles within the field and gives students and researchers everything they need to walk a mile in someone else′s shoes. ","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57312471744894,"sku":"NW9781529791860","price":42.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781529791860.jpg?v=1778588350","url":"https:\/\/mediaplace.com\/products\/being-ethnographic","provider":"MediaPlace","version":"1.0","type":"link"}