{"product_id":"bespoke","title":"Bespoke","description":"\u003cb\u003e\u003ci\u003eBespoke\u003c\/i\u003e presents 175 of the most lyrical, humorous and down-right vulgar terms complete with detailed usage and origin notes, with entries fully cross-referenced across cycling’s main languages and destinations. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Some sports lend themselves to language: cycling is one of them. With its rich history and culture, and its professional roots across the continent and beyond, cycling has developed a terminology that goes well beyond borders, producing a lexicon all of its own.\u003cbr\u003e\u003cbr\u003e This book guides the reader through a land where the road to hell is paved not with good intentions, but with cobbles. This is a place where all the world is a stage, unless you are a one-day specialist. Where its inhabitants come with a litany of arresting nicknames - Badgers, Cannibals, Eagles, Pirates -each with a wonderful story of their own.\u003cbr\u003e\u003cbr\u003e Lavishly illustrated with specially commissioned artworks by acclaimed cycling illustrator Neil Stevens and historical photography from both the British Library collections and\u003ci\u003e L’Équipe,\u003c\/i\u003e this is a book that takes the reader from the \u003ci\u003etête de la course\u003c\/i\u003e to the \u003ci\u003egruppetto\u003c\/i\u003e, from the \u003ci\u003ecaravane\u003c\/i\u003e following the race to the \u003ci\u003etifosi\u003c\/i\u003e cheering on the mountainside. Insightful and irreverent, \u003ci\u003eBespoke\u003c\/i\u003e is the book for anyone who wants to be able to speak cycling.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57554866078078,"sku":"NW9780712353656","price":20.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780712353656.jpg?v=1781594165","url":"https:\/\/mediaplace.com\/products\/bespoke","provider":"MediaPlace","version":"1.0","type":"link"}