{"product_id":"beyond-spin","title":"Beyond Spin","description":"Discover a new, strategic brand of corporate communication that cuts through today''s Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57310052516222,"sku":"NW9780787945503","price":19.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780787945503.jpg?v=1778581085","url":"https:\/\/mediaplace.com\/products\/beyond-spin","provider":"MediaPlace","version":"1.0","type":"link"}