{"product_id":"brand-atlas","title":"Brand Atlas","description":"\"Carrying through Alina Wheeler''s trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning.\"\u003cbr\u003e \u003cb\u003e—The Influential Marketing Blog\u003c\/b\u003e (May 2011)  \u003cp\u003eA company''s brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, \u003ci\u003eDesigning Brand Identity\u003c\/i\u003e (Wall Street Journal, Best-Seller, Spotlight 1\/23\/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, \u003ci\u003eBrand Atlas\u003c\/i\u003e, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBrand Atlas\u003c\/i\u003e follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSpeaks to a broad range of stakeholders in the branding process—from CEOs to designers to brand managers\u003c\/li\u003e \u003cli\u003eProvides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand''s value, and define a brand strategy\u003c\/li\u003e \u003cli\u003eContains essential information illustrated through the use of diagrams\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, \u003ci\u003eBrand Atlas\u003c\/i\u003e is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319091470718,"sku":"NW9780470433423","price":23.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780470433423.jpg?v=1778726864","url":"https:\/\/mediaplace.com\/products\/brand-atlas","provider":"MediaPlace","version":"1.0","type":"link"}