{"product_id":"brand-fusion","title":"Brand Fusion","description":"\u003cp\u003e\u003cstrong\u003eFinalist in the Business: Marketing \u0026amp; Advertising category of the Best Book Awards 2023 awarded by American Book Fest\u003cbr\u003eFinalist in the\u003c\/strong\u003e \u003cstrong\u003eMarketing - Branding\u003c\/strong\u003e \u003cstrong\u003ecategory of the Goody Business Book Awards 2023\u003c\/strong\u003e \u003c\/p\u003e \u003cp\u003e\u003cem\u003eBrand Fusion: Purpose-driven brand strategy\u003c\/em\u003e presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. \u003c\/p\u003e \u003cp\u003eIt fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. \u003cem\u003eBrand Fusion: Purpose-driven brand strategy\u003c\/em\u003e is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57312373735806,"sku":"NW9783110718348","price":34.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9783110718348.jpg?v=1779761157","url":"https:\/\/mediaplace.com\/products\/brand-fusion","provider":"MediaPlace","version":"1.0","type":"link"}