{"product_id":"brand-identity-essentials","title":"Brand Identity Essentials","description":"\u003cb\u003e\u003ci\u003eBrand Identity Essentials, Revised and Expanded \u003c\/i\u003eoutlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e A company''s identity encompasses far more than just its logo. Identity is crucial to establishing the public''s perception of a company, its products, and its effectiveness—and it''s the designer''s job to envision the brand and create what the public sees. \u003ci\u003eBrand Identity Essentials, \u003c\/i\u003ea classic design reference now updated and expanded, lays \u003cb\u003ea foundation for brand building\u003c\/b\u003e, illustrating the construction of strong brands through \u003cb\u003eexamples of world-class design\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is \"On Brand?\", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable\u003cbr\u003e\u003cbr\u003e The new, \u003cb\u003erevised edition expands each of the categories\u003c\/b\u003e, descriptions, and selections of images, and incorporates \u003cb\u003eemergent themes in digital design \u003c\/b\u003eand delivery that have developed since the book first appeared.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eBrand Identity Essentials\u003c\/i\u003e is a \u003cb\u003emust-have reference\u003c\/b\u003e for budding design professionals and established designers alike.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57317245518206,"sku":"NW9781631597084","price":19.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781631597084.jpg?v=1778711857","url":"https:\/\/mediaplace.com\/products\/brand-identity-essentials","provider":"MediaPlace","version":"1.0","type":"link"}