{"product_id":"breaking-twitter-1","title":"Breaking Twitter","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk’s acquisition and subsequent occupation of Twitter.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e‘An excitable, high-octane account’ – \u003ci\u003eIndependent\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.\u003cbr\u003e\u003cbr\u003eWith unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?\u003cbr\u003e\u003cbr\u003eWith a wealth of hidden details, \u003ci\u003eBreaking Twitter \u003c\/i\u003egives ringside seats to one of the most dramatic and compelling business stories of our time.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ – \u003ci\u003eEvening Standard\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57305812337022,"sku":"NW9781035032464","price":16.73,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781035032464.jpg?v=1778522659","url":"https:\/\/mediaplace.com\/products\/breaking-twitter-1","provider":"MediaPlace","version":"1.0","type":"link"}