{"product_id":"brewing-up-a-business","title":"Brewing Up A Business","description":"\u003cb\u003eUpdated business wisdom from the founder of Dogfish Head, the nation''s fastest growing independent craft brewery\u003c\/b\u003e  \u003cp\u003eStarting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America''s best and fastest growing craft breweries.\u003c\/p\u003e \u003cp\u003eIn this newly updated \u003ci\u003eSecond Edition,\u003c\/i\u003e Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish''s most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUpdated to offer a more complete look at what it takes to keep a small business booming\u003c\/li\u003e \u003cli\u003eAn inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally\u003c\/li\u003e \u003cli\u003eShows how to use social media to reach new customers and grow a business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor any entrepreneur with a dream, \u003ci\u003eBrewing Up a Business, Second Edition\u003c\/i\u003e presents an enlightening, in-depth look at what it takes to succeed on their own terms.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318351798654,"sku":"NW9780470942314","price":14.73,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780470942314.jpg?v=1778712073","url":"https:\/\/mediaplace.com\/products\/brewing-up-a-business","provider":"MediaPlace","version":"1.0","type":"link"}