{"product_id":"brilliant-bread","title":"Brilliant Bread","description":"\u003cp\u003eWinner of the 2014 Guild of Food Writers Award for Cookery Book of the Year.\u003cbr\u003eJames Morton was surely the people''s favourite to win 2012''s \u003ci\u003eGreat British Bake Off\u003c\/i\u003e series - with his Fairisle jumpers and eccentric showstoppers, this soft-spoken Scottish medical student won the viewers'' hearts if not the trophy.\u003cbr\u003eJames''s real passion is bread-making. He is fascinated by the science of it, the taste of it, the making of it. And in \u003ci\u003eBrilliant Bread\u003c\/i\u003e he communicates that passion to everyone, demystifying the often daunting process of \"proper\" bread making. James uses supermarket flour and instant yeast - you can save money by making your own bread. You don''t even have to knead! It just takes a bit of patience and a few simple techniques.\u003cbr\u003eUsing step by step photos, James guides the reader through the how-to of dough making and shaping, with recipes ranging from basic loaves through flatbreads, sourdoughs, sweet doughs, buns, doughnuts, focaccia and pretzels. Inspiring and simple to follow, with James''s no-nonsense advice and tips, this book will mean you never buy another sliced white loaf again.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319971029374,"sku":"NW9780091955601","price":20.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780091955601.jpg?v=1778244112","url":"https:\/\/mediaplace.com\/products\/brilliant-bread","provider":"MediaPlace","version":"1.0","type":"link"}