{"product_id":"building-your-business-case","title":"Building Your Business Case","description":"\u003cp\u003e\u003cb\u003eGet your idea off the ground.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYou’ve got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.\u003c\/p\u003e\u003cp\u003eThe \u003cb\u003e\u003ci\u003eHBR Guide to Building Your Business Case\u003c\/i\u003e\u003c\/b\u003e, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSpell out the business need for your idea\u003c\/li\u003e\n\u003cli\u003eAlign your case with strategic goals\u003c\/li\u003e\n\u003cli\u003eBuild the right team to shape and test your idea\u003c\/li\u003e\n\u003cli\u003eCalculate the return on investment\u003c\/li\u003e\n\u003cli\u003eAnalyze risks and opportunities\u003c\/li\u003e\n\u003cli\u003ePresent your case to stakeholders\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57321381593470,"sku":"NW9781633690028","price":13.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781633690028.jpg?v=1778702318","url":"https:\/\/mediaplace.com\/products\/building-your-business-case","provider":"MediaPlace","version":"1.0","type":"link"}