{"product_id":"building-your-coaching-business","title":"Building Your Coaching Business","description":"\u003cp\u003eThis practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e• What does it take to succeed as a coach? How long does it take?\u003c\/p\u003e\u003cp\u003e• Why it matters to get practice clients and where to find them\u003c\/p\u003e\u003cp\u003e• Why is it so important to think like a buyer rather than like a seller?\u003c\/p\u003e\u003cp\u003e• What can you charge?\u003c\/p\u003e\u003cp\u003e• How do you make yourself distinctive in a crowded market?\u003c\/p\u003e\u003cp\u003e• What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time?\u003c\/p\u003e\u003cp\u003e• How can you exploit social media?\u003c\/p\u003e\u003cp\u003e• Overcoming your fear of selling: how to sell with integrity\u003c\/p\u003e\u003cp\u003e• Going for growth: what is involved in building an even bigger business?\u003c\/p\u003e\u003cstrong style=\"font-style: italic;\"\u003e“Jenny Rogers has the rare ability to offer the lessons of decades of experience in ways which are practical to implement and easy to absorb. This book is comprehensive – offering both high level concept and lots of important details on the kinds of things that differentiate the successful coaching professional from the crowd.”\u003c\/strong\u003e\u003cbr\u003e\u003cp\u003ePhil Hayes, Chairman, Management Futures, UK\u003c\/p\u003e\u003cp\u003e\u003cstrong style=\"font-style: italic;\"\u003e“Another great book from Jenny Rogers... As always with Jenny’s books, a new edition does not simply mean a few typos corrected and a couple of new references.”\u003cbr\u003e\u003c\/strong\u003eJane Cook, Managing Director,  Linden Learning, UK\u003c\/p\u003e\u003cp\u003e\u003cstrong style=\"font-style: italic;\"\u003e“In a marketplace crowded with quick fixes and unrealistic promises, this book is a breath of fresh air!\"\u003cbr\u003e\u003c\/strong\u003eLeni Wildflower, PhD, PCC, Knowledge Based Coaching in the Workplace, Fielding Graduate University, USA\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“This book is a must read for anyone who wants to earn a living through coaching.\"\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSusan Binnersley, MD h2h resources limited, UK\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong style=\"font-style: italic;\"\u003eThis is a book that challenges and inspires, and you will find yourself recommending it to other people, who may not even be coaches.”\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMargaret Kelly, Executive Coach, Margaret Kelly Consulting, UK \u0026amp; Ireland\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e“This book is an obvious must for anybody who wants to build a coaching business. But I would also recommend this inspiring and comprehensive book to anybody who thinks of different options in their professional life.”\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDorota Porażka, Vice-President of the Board, DORADCA Consultants Ltd, Poland\u003c\/p\u003e\u003cp\u003e\u003cstrong style=\"font-style: italic;\"\u003e“I strongly recommend this book.”\u003cbr\u003e\u003c\/strong\u003eAna Oliveira Pinto, Executive Coach, Portugal\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003e“This book is a must for coaches wanting business success.\u003c\/em\u003e\u003c\/strong\u003e\u003cstrong style=\"font-style: italic;\"\u003e”\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eJacqui Harper, INSEAD lecturer, Communication Coach, Author, Speaker\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong style=\"font-style: italic;\"\u003e“A must-read for anyone wanting to build a coaching business.”\u003cbr\u003e\u003c\/strong\u003eMark Wakefield, Director, Vogel Wakefield, the counter-consultancy, UK\u003c\/p\u003e\u003cp\u003e\u003cstrong style=\"font-style: italic;\"\u003e\"A clear, systematic and down-to-earth primer on how to start, build and maintain a professional coaching business.\"\u003cbr\u003e\u003c\/strong\u003eClare Brigstocke, Executive Coach, Lateralshift\u003c\/p\u003e\u003cp\u003e\u003cb style=\"font-style: italic;\"\u003e“Jenny Rogers’ earlier Developing a Coaching Business has been a mainstay for Meyler Campbell Graduates for years, but this new version is even better.”\u003c\/b\u003e\u003cbr\u003eDaniel Burke, Chairman, Meyler Campbell\u003cbr\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319172899198,"sku":"NW9780335227006","price":25.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780335227006.jpg?v=1778727174","url":"https:\/\/mediaplace.com\/products\/building-your-coaching-business","provider":"MediaPlace","version":"1.0","type":"link"}