{"product_id":"business-analytics-2","title":"Business Analytics","description":"Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision-making.\u003cbr\u003e  \u003cbr\u003e  Key features include:\u003cbr\u003e  • Clear signalling of introductory, intermediate and advanced content\u003cbr\u003e  • An entire chapter dedicated to data visualisation, introducing Tableau for storytelling with data\u003cbr\u003e  • Motivational cases throughout showing how the theory relates to real life\u003cbr\u003e  • A wide variety of end-of-chapter exercises to test your understanding of the topics covered\u003cbr\u003e  • Online examples and datasets to help you master your analytics skills through hands-on learning\u003cbr\u003e  \u003cbr\u003e  Lecturers also have \u003cstrong\u003e \u003c\/strong\u003eaccess a range of online resources developed to support teaching, including a Teaching Guide, solutions to end-of-chapter exercises, PowerPoints and a testbank.\u003cbr\u003e  \u003cem\u003e\u003cbr\u003e  Business Analytics: Applied Modelling and Prediction\u003c\/em\u003e is suitable for undergraduate and postgraduate students of Business Analytics.\u003cbr\u003e  \u003cbr\u003e  \u003cstrong\u003eDr James Abdey\u003c\/strong\u003e is an Associate Professor (Education) in Statistics at The London School of Economics and Political Science (LSE).\u003cbr\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57305732284798,"sku":"NW9781529774092","price":57.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781529774092.jpg?v=1778521031","url":"https:\/\/mediaplace.com\/products\/business-analytics-2","provider":"MediaPlace","version":"1.0","type":"link"}