{"product_id":"business-beyond-borders-1","title":"Business Beyond Borders By Foster, Dean","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003e*** WINNER OF THE 2025 GOODY BUSINESS BOOK AWARD FOR ''BUSINESS - TRAVEL AND HOSPITALITY'' ***\u003c\/i\u003e\u003cbr\u003e\u003ci\u003e*** LONGLISTED FOR THE NON-OBVIOUS BOOK AWARDS 2025 ***\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eINTRODUCING 25 REAL-LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURES\u003c\/b\u003e\u003cbr\u003eThere is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eBusiness Beyond Borders\u003c\/i\u003e explains culture through the real-life stories of the author, resonating and bringing the cultural challenges inherent in global work to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Brazilians in Rio de Janeiro, from out-running an earthquake during a keynote presentation in Mexico City, to losing a government \"handler\" in Beijing, each of the stories illustrates a critical cultural issue that global managers need to understand today.\u003cbr\u003e\u003cbr\u003eWith a summary of the \"golden global rules\" that everyone working in the global 21st century needs to know, \u003ci\u003eBusiness Beyond Borders\u003c\/i\u003e is a celebration of what makes all of us around the world-all so different- simultaneously all the same.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57820767551870,"sku":"NW9781399822282","price":15.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781399822282.jpg?v=1786172877","url":"https:\/\/mediaplace.com\/products\/business-beyond-borders-1","provider":"MediaPlace","version":"1.0","type":"link"}