{"product_id":"business-plans-for-dummies-1","title":"Business Plans For Dummies","description":"\u003cp\u003eYour one-stop guide to creating a winning business plan from scratch\u003c\/p\u003e \u003cp\u003eWhether you''re starting a new business or growing an established one, you''ll need a solid business plan to get you where you want to go. Revised for today''s rocky economic climate, this edition of the UK''s bestselling business plan guide gives you what you need to map out your business strategy and stay on course – including a complete sample plan that you can easily adapt for your business!\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eChart your course – assess the current state of your business and where you''d like to take it, and establish clear, achievable objectives\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGet to know your customers – learn the latest techniques for getting a better idea of who your customers are and what they want\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eScope out the competition – find out who your competitors are and what it''ll take to get your share of the market pie (and theirs)\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eSort out your finances – construct a value chain, examine your cash flow and calculate a sensible budget\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEnter the Dragons'' Den – convince bankers, investors, venture capitalists and other funding sources your business is a good investment\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eRead the tea leaves – learn to decipher changing cultural, political and technological trends and to alter your strategies as needed\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eTips on developing a sure-fire business strategy\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to set realistic objectives\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eForecasting and budgeting strategies\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eKeys to writing a motivational mission statement\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to decipher the latest consumer trends\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAdvice on building your brand and brand loyalty\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTips for seeing and seizing opportunities before the competition\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWays to adapt your plan to economic change\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eLearn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003ePrepare a watertight business strategy\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAssess the marketplace\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDevise a sensible forecast and budget\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318430605694,"sku":"NW9781119941187","price":14.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781119941187.jpg?v=1778724649","url":"https:\/\/mediaplace.com\/products\/business-plans-for-dummies-1","provider":"MediaPlace","version":"1.0","type":"link"}