{"product_id":"business-transformation-management","title":"Business Transformation Management","description":"\u003cp\u003eThis book provides an integrative Business Transformation Management Methodology, the BTM², with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives.\u003c\/p\u003e\u003cp\u003eComprising four phases - Envision, Engage, Transform, and Optimize - the methodology integrates expertise from areas such as strategy, risk, and project management. Covering the formal and informal structures and roles needed for a successful transformation, the authors cover a wide range of theory to help understand the phenomenon of transformation.\u003c\/p\u003e\u003cp\u003eA ''360-degree'' view on what business transformation means and how to manage it successfully, this handbook is suitable for business executives dealing with organizational change. A range of illustrative case studies ensure this is also a valuable resource for academics interested in change and transformation management.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57310688575870,"sku":"NW9781409449805","price":131.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781409449805.jpg?v=1778583392","url":"https:\/\/mediaplace.com\/products\/business-transformation-management","provider":"MediaPlace","version":"1.0","type":"link"}