{"product_id":"buying-a-franchise","title":"Buying A Franchise","description":"Buying a franchise is probably one of the most important decisions a person can make. This guide takes the reader through all the factors needed to arrive at a decision. With franchises, a person enjoys many of the advantages of an established business, such as a tried and tested product or service, a set of established operational guidelines and in most cases, a pretty good idea of whether or not the format will work in a chosen area or location. However, it goes without saying that a decision to enter into a franchise shouldn''t be taken lightly. This book will assist in the process of researching a franchise.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57316524425598,"sku":"NW9781847169471","price":9.72,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781847169471.jpg?v=1778687306","url":"https:\/\/mediaplace.com\/products\/buying-a-franchise","provider":"MediaPlace","version":"1.0","type":"link"}