{"product_id":"challenger-sale","title":"Challenger Sale","description":"\u003cp\u003e\u003cb\u003eTHE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eMatthew Dixon and Brent Adamson share the secret to sales success: don''t just build relationships with customers. Challenge them!\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eWhat''s the secret to sales success?\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eIf you''re like most business leaders, you''d say it''s fundamentally about relationships - and you''d be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.\u003cbr\u003e\u003cbr\u003eTheir conclusion? The best salespeople don''t just build relationships with customers. They challenge them.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAny sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e______________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e''\u003cb\u003eIf you wish to become a better sales person, buy and read this book\u003c\/b\u003e and when you have finished buy \u003ci\u003eThe Challenger Customer\u003c\/i\u003e and read that!'' Amazon Reader Review\u003cbr\u003e\u003cbr\u003e''\u003cb\u003eRead it, think about it, implement it. \u003c\/b\u003eYou, and your organization, will be glad you did'' Professor Neil Rackham, author of \u003ci\u003eSPIN Selling\u003c\/i\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57306507673982,"sku":"NW9780670922857","price":14.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780670922857.jpg?v=1778247747","url":"https:\/\/mediaplace.com\/products\/challenger-sale","provider":"MediaPlace","version":"1.0","type":"link"}