{"product_id":"change-5","title":"Change","description":"\u003cp\u003e\u003cb\u003e''A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond'' JONAH BERGER, bestselling author of \u003ci\u003eContagious\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHow did movements like the Arab Spring and \u003c\/b\u003e\u003cb\u003eBlack Lives Matter take off when they did? \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHow did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhy did Twitter take hold while Google+ has failed?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat surprising lessons can we learn from Covid 19?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eFrom the spread of Covid-19 to the rise of political polarization, from implicit bias to genetically modified food, from NASA to Netflix - it''s time to think differently about how change works.\u003cbr\u003e\u003cbr\u003eProfessor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils over a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eChange\u003c\/i\u003e shows that beliefs and behaviours are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples, \u003ci\u003eChange\u003c\/i\u003e presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57309492740478,"sku":"NW9781529373387","price":13.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781529373387.jpg?v=1778552731","url":"https:\/\/mediaplace.com\/products\/change-5","provider":"MediaPlace","version":"1.0","type":"link"}