{"product_id":"classical-marketing-book","title":"Classical Marketing Book","description":"\u003cp\u003eWhat marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eExpect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57526613541246,"sku":"NW9781915951786","price":9.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781915951786.jpg?v=1780963369","url":"https:\/\/mediaplace.com\/products\/classical-marketing-book","provider":"MediaPlace","version":"1.0","type":"link"}