{"product_id":"cognitive-architecture","title":"Cognitive Architecture","description":"\u003cp\u003eIn this expanded second edition of \u003ci\u003eCognitive Architecture\u003c\/i\u003e, the authors review new findings in psychology and neuroscience to help architects and planners better understand their clients as the sophisticated mammals they are, arriving in the world with built-in responses to the environment. Discussing key biometric tools to help designers ‘see’ subliminal human behaviors and suggesting new ways to analyze designs before they are built, this new edition brings readers up-to-date on scientific tools relevant for assessing architecture and the human experience of the built environment.  \u003c\/p\u003e\u003cp\u003eThe new edition includes:    \u003c\/p\u003e\u003cul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eOver 100 full color photographs and drawings to illustrate key concepts.\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eA new chapter on using biometrics to understand the human experience of place.\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eA conclusion describing how the book’s propositions reframe the history of modern architecture.\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cp\u003eA compelling read for students, professionals, and the general public, \u003ci\u003eCognitive Architecture \u003c\/i\u003etakes an inside-out approach to design, arguing that the more we understand human behavior, the better we can design and plan for it.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57340743156094,"sku":"NW9780367468590","price":42.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780367468590.jpg?v=1778690141","url":"https:\/\/mediaplace.com\/products\/cognitive-architecture","provider":"MediaPlace","version":"1.0","type":"link"}