{"product_id":"cradle-to-cradle","title":"Cradle To Cradle","description":"\u003cp\u003e\u003cb\u003eRecycling is good, isn’t it? \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eIn this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Reduce, reuse, recycle”. This is the standard “cradle to grave” manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319893991806,"sku":"NW9780099535478","price":9.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780099535478.jpg?v=1778236808","url":"https:\/\/mediaplace.com\/products\/cradle-to-cradle","provider":"MediaPlace","version":"1.0","type":"link"}