{"product_id":"design-empathy-contextual-awareness","title":"Design Empathy \u0026 Contextual Awareness","description":"One of the biggest challenges facing designers across all fields is not simply in the design of the product or service itself, but rather how to arrive at a design solution that resonates with a target audience, that will have a higher than likely chance at market adoption, and that will avoid negatively impacting society or the environment. What are the skills that can be employed by a student or young professional creative early on that enable them to identify the issues at work and address them? By understanding design from human-centered perspectives - both from the customer's and the producer's point of view - innovative, resonant designs are possible.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eDesign Empathy and Contextual Awareness\u003c\/i\u003e demystifies the \"fuzzy\" front end of the design process, where research methods mix with business trends and marketing. The accessible, authoritative text presents design as neither merely a \"trade\" skill nor an exercise in personal creative vision, but rather the application of multiple mindsets and practices, built around a process of alternating points of view (or \"frames\"). As well as covering theory and process, this visually engaging book also provides real-life business examples and applicable templates to help designers hone their empathy and contextual awareness in order to more directly and efficiently achieve successful design outcomes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapters cover:\u003c\/b\u003e\u003cbr\u003e Laying a foundation: design as a whole-brain activity\u003cbr\u003e Design behaviors: design as a whole-life activity\u003cbr\u003e Empathy: cognitive and emotional empathy, and compassionate concern\u003cbr\u003e Contextual awareness: cultivating your designer's sixth sense","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57399215096190,"sku":"NW9781529438215","price":23.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781529438215.jpg?v=1778622830","url":"https:\/\/mediaplace.com\/products\/design-empathy-contextual-awareness","provider":"MediaPlace","version":"1.0","type":"link"}