{"product_id":"digital-business-1","title":"Digital Business","description":"\u003cp\u003eDigital Business: Strategy, Management \u0026amp; Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0.\u003c\/p\u003e  \u003cp\u003eThe text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind.\u003c\/p\u003e  \u003cp\u003eThis textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eAnnmarie Hanlon \u003c\/strong\u003eteaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eYou can follow her updates at twitter.com\/annmariehanlon and LinkedIn linkedin.com\/in\/annmariehanlon \u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57394521342334,"sku":"NW9781529624229","price":48.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781529624229.jpg?v=1778632170","url":"https:\/\/mediaplace.com\/products\/digital-business-1","provider":"MediaPlace","version":"1.0","type":"link"}