{"product_id":"digital-business-start-up-workbook","title":"Digital Business Start Up Workbook","description":"\u003cp\u003eHow do I know if my idea will work?\u003cbr\u003e How do I decide on the business model?\u003cbr\u003e How do I find my audience? \u003c\/p\u003e \u003cp\u003e\u003cb\u003eYour digital business start-up journey begins here.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom the bestselling author of \u003ci\u003eThe Small Business Start-up Workbook\u003c\/i\u003e, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.\u003c\/p\u003e \u003cp\u003eLearn how to:\u003c\/p\u003e \u003cp\u003e• Assess whether your business idea will work online\/digitally\u003cbr\u003e • Choose the right business model for your proposition and avoid wasting time\u003cbr\u003e • Assess demand, viability and uncover untapped needs and gaps in the market\u003cbr\u003e • Build a usable, engaging website and mobile app\u003cbr\u003e • Create a buzz using social networking\u003cbr\u003e • Drive high quality traffic to your site and convert visitors into paying customers\u003cbr\u003e • Use search engine optimization (SEO) and marketing (SEM) tools effectively\u003cbr\u003e • Raise finance and protect your business\u003cbr\u003e • Build and maintain a strong brand\u003cbr\u003e • Recruit and retain a strong team\u003cbr\u003e • Sell the business or find a suitable successor.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e Reviews for the book:\u003c\/p\u003e \u003cp\u003e\u003ci\u003e “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.”\u003c\/i\u003e Nick Jenkins, Founder of Moonpig.com\u003ci\u003e\u003cbr\u003e \u003cbr\u003e \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.”\u003c\/i\u003e Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)\u003cbr\u003e \u003ci\u003e\u003cbr\u003e “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!”\u003c\/i\u003e Rowan Gormley, Founder and CEO of NakedWines.com\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.”\u003c\/i\u003e Elizabeth Varley, Founder and CEO of TechHub\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57310052548990,"sku":"NW9780857082855","price":12.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780857082855.jpg?v=1778581088","url":"https:\/\/mediaplace.com\/products\/digital-business-start-up-workbook","provider":"MediaPlace","version":"1.0","type":"link"}