{"product_id":"digital-business-transformation","title":"Digital Business Transformation","description":"\u003cp\u003e\u003cb\u003eFuel your business'' transition into the digital age with this insightful and comprehensive resource\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Business Transformation: How Established Companies Sustain Competitive Advantage\u003c\/i\u003e offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, \u003ci\u003eDigital Business Transformation\u003c\/i\u003e delivers practical advice and approachable strategies to help businesses realize their digital potential.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Business Transformation\u003c\/i\u003e provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges\u003c\/li\u003e \u003cli\u003eHow to deconstruct decision-making throughout all levels of your organization\u003c\/li\u003e \u003cli\u003eHow to combine strategy, product, experience, engineering, and data to produce digital results\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, \u003ci\u003eDigital Business Transformation\u003c\/i\u003e delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57384004714878,"sku":"NW9781119758679","price":16.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781119758679.jpg?v=1778636449","url":"https:\/\/mediaplace.com\/products\/digital-business-transformation","provider":"MediaPlace","version":"1.0","type":"link"}