{"product_id":"digital-marketing-for-businesses","title":"Digital Marketing For Businesses","description":"\u003cp\u003eNowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.\u003c\/p\u003e\u003cp\u003eMarketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe.  \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDigital marketing for businesses in easy steps\u003c\/strong\u003e guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base.  It covers: \u003c\/p\u003e\u003cli\u003eThe fundamentals of digital marketing.\u003c\/li\u003e\u003cli\u003eGetting more from your website and getting your “digital house in order”. \u003c\/li\u003e\u003cli\u003eThe social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn. \u003c\/li\u003e\u003cli\u003eThe art of blogging to get customer loyalty. \u003c\/li\u003e\u003cli\u003eHow to create and launch a powerful Content Marketing Strategy. \u003c\/li\u003e\u003cli\u003eHow to use Search Engine Marketing to ensure customers find you and buy from you. \u003c\/li\u003e\u003cli\u003eHow to measure and optimize the effectiveness of your digital marketing. \u003c\/li\u003e\u003cp\u003e Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses – don’t miss the trick! \u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57316490543486,"sku":"NW9781840788631","price":12.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781840788631.jpg?v=1778718941","url":"https:\/\/mediaplace.com\/products\/digital-marketing-for-businesses","provider":"MediaPlace","version":"1.0","type":"link"}