{"product_id":"digital-marketing-fundamentals","title":"Digital Marketing Fundamentals","description":"\u003cp\u003e\u003cem\u003eDigital Marketing Fundamentals\u003c\/em\u003e covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digi\u003cem\u003etal Marketing Fundamentals\u003c\/em\u003e is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. \u003c\/p\u003e\u003cp\u003eIn this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDigital Marketing Fundamentals\u003c\/em\u003e is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57219981115774,"sku":"NW9781032964690","price":62.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781032964690.jpg?v=1778544458","url":"https:\/\/mediaplace.com\/products\/digital-marketing-fundamentals","provider":"MediaPlace","version":"1.0","type":"link"}