{"product_id":"do-penguins-eat-peaches","title":"Do Penguins Eat Peaches","description":"\u003cp\u003e\u003cstrong\u003e**Business Book Awards 2024: Highly Commended**\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eFinding out what your customers want needn''t be potluck. \u003cem\u003eDo Penguins Eat Peaches?\u003c\/em\u003e demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how.\u003c\/p\u003e \u003cp\u003eFrom sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want.\u003c\/p\u003e \u003cp\u003eKatie Tucker is an inspirational product leader with over twelve years’ experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57305928892798,"sku":"NW9781788604178","price":13.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781788604178.jpg?v=1778518986","url":"https:\/\/mediaplace.com\/products\/do-penguins-eat-peaches","provider":"MediaPlace","version":"1.0","type":"link"}