{"product_id":"double-diamond","title":"Double Diamond","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003e Double Diamond\u003c\/i\u003e is the story of Umbro, an ever-present figure in the development of modern football and the multi-billion-pound sportswear industry.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrom Sir Geoff Hurst''s World Cup Final hat-trick to Sergio Agüero''s 2012 injury-time Premier League-winning strike, Umbro has featured in more iconic footballing moments than any other brand.\u003c\/p\u003e\u003cp\u003eFootball writer, kit collector and university academic Alex Ireland charts the Manchester sportswear firm''s 100-year existence, from its 1924 foundation in a Cheshire pub backroom to clothing 85 per cent of British clubs and half the World Cup finals teams by 1966.\u003c\/p\u003e\u003cp\u003eYou''ll discover the central role Umbro has played in the evolution of sportswear, the firm being a leader in the application of new technologies and innovations. From the invention of the replica kit in 1959 to supplying 11 teams in the inaugural 1992\/93 Premier League season, Umbro has remained a key player amid the growing commercialisation and globalisation of the beautiful game.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57201508090238,"sku":"NW9781801508841","price":18.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781801508841.jpg?v=1778534231","url":"https:\/\/mediaplace.com\/products\/double-diamond","provider":"MediaPlace","version":"1.0","type":"link"}