{"product_id":"eating-the-big-fish","title":"Eating The Big Fish","description":"\u003cb\u003eEATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded\u003c\/b\u003e  \u003cp\u003eThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.\u003c\/p\u003e \u003cp\u003eIt contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319067943294,"sku":"NW9780470238271","price":20.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780470238271.jpg?v=1778693475","url":"https:\/\/mediaplace.com\/products\/eating-the-big-fish","provider":"MediaPlace","version":"1.0","type":"link"}