{"product_id":"electronic-commerce","title":"Electronic Commerce","description":"Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, \"Business Case Approaches\" and \"Learning From Failure\" boxes highlight the experiences of actual companies to illustrate real-world practice in action.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318292062590,"sku":"NW9781285425436","price":71.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781285425436.jpg?v=1778723932","url":"https:\/\/mediaplace.com\/products\/electronic-commerce","provider":"MediaPlace","version":"1.0","type":"link"}